The Shopper Has Become a Proxy: Retail's Agentic Revolution The rise of AI powered shopping agents is poised to upend the e commerce landscape, forcing retailers to adapt to a new reality where consumers are increasingly invisible behind virtual facades.
At the forefront of this revolution is Stripe's co founder John Collison, who has spent years exploring the intersection of finance and commerce.
Retailers have long relied on targeted ads, algorithmic recommendations, and SEO to drive sales. But as AI agents begin to assume the role of shoppers, these traditional marketing strategies will no longer suffice.