How This Life Insurance Company Turns Healthy Habits into a Game In an era where wellness has become a lucrative business, it's no surprise that life insurance companies are jumping on the bandwagon.
But is this latest development – rewarding customers for adopting healthy habits – a clever marketing ploy or a genuine attempt to redefine the industry?
The concept is straightforward: by embracing activities like regular exercise and healthy eating, policyholders can earn lower premiums and even bonuses.