The Weight of Expectation: How Societal Pressure on Older Women's Bodies is a Crisis in Progress The multibillion dollar anti ageing industry has a devastating impact on older women's mental health and self esteem.
A recent study by the Butterfly Foundation found that 61 80 year olds experience a staggering 9% level of very low body confidence, compared to just 20% among Gen Z and Gen Y respondents.
The relentless bombardment of unrealistic beauty standards and unattainable expectations is not new, but its scope and scale have been exacerbated by social media and mainstream advertising.